Blue Ape Clothing Releases World Champions Limited Edition Line Up

Just as the winter began to peak, celebrity stylist and fashion connoisseur Sky Diggidy released his new collection of Blue ApeClothing called the “World Champs” edition. This edition is a sneak peak for up and coming “Homecoming” Collection. From College Park Ga, Diggidy used his natural ability as a trendsetter and “swag god” to build his brand as a fashion designer as well as a style consultant. Over the past few years he has developed his craft to where he has worked with many different high end clients such as Johnny Cinco (QC the Label), Kap G (I am Other), Friendly Neighborhood (Atlantic Records)and Lil Thony (Hustle Gang / Defient). Included in this collection is the World Champions windbreaker with of course the matching hat. For this collection, Sky Diggidy teamed up with Marrywanna and Bigpapito also known as Young Shaq and Young Phil. The idea for the collection was inspired by a friend that honored him as the World Champ. 

For orders, press and custom inquiries, Contact Blue Ape Clothing @ blueapeclothing@gmail.com bamconceptslive@gmail.com

Follow @skydiggidy @bamconcepts @blueapeclothing on instagram and twitter

Lil Thony feat Yung Ralph & Dj Dirty - Damn Near Free

Branding Yourself With Colors

The art of branding is very dynamic. There is no one specific thing or task you need to focus on. Branding yourself entails distinguishing yourself and raising awareness about yourself, product or service. Always think about what represents your business and implement those elements by branding. As many marketers say, "Find out what your fans or clients like, and give it to them on purpose".  From signs, to images and designs, there are a few different ways to stand out in a way that coincides with your brand. Consistency is an important element of branding.

Using Colors To Brand Your Business



The psychology of color as it relates to brands is both a dynamic as well as controversial topic in marketing. Many say that often times, color resonates with personal experiences, while others point out that the effect of color in persuasion is not universal, meaning color has different connotations in different cultures. In retrospect, feelings and responses to certain stimuli is also not universal when it comes down to how well we relate.

With that being said, colors can impact mood and impression. For instance, when you see an artist such as Lil Thony driving a red Audi, your immediate impression might be that he is young and flashy with a sports car mentality. On another note, if you see a person driving a blue Grand Prix, you may look at this individual as more reserved. Remember, everything visible will have a brand connotation associated with it. If your product, brand or company is built on fun and excitement, I would suggest use bright colors that puts your viewers in a bright mood such as light green, or pink. Think about personality, and core values to find the perfect color to match your brand.

Additional FACTS Relevant to Branding and Colors

According to a recent case study, 90% of snap judgement made about a product is based on color. Also according to research, purchasing behavior is greatly affected by colors because of the impact they have on brand perception. When consumers make purchasing decision, they are more likely to buy from brands they recognize rather than an unfamiliar brand. Keep this in mind when it comes to remaining consistent and going the extra mile to ensure your brand is recognized and relevant. Also keep in mind the competition used by many of your competitors. If the industry standard "norm" is orange, you may want to consider using a color such as purple to stand out among competition.

According to psychologist and professor  Jennifer Aaker, there are five elements that play a role in brand personality. Those elements are excitement, competence, sincerity, sophistication, and ruggedness. Most brands either match one or two of the traits. Most studies suggest that it is more important for your brands color to match personality, rather than using a color in alignment of the stereotypical connotation associated with that color. Of course designs, symbols, and product will play an additional role in the branding process. Whether you are a dancer, musician, publicist, or lawyer, always be aware of the concept of branding and where your business stands in regards to that concept. Always keep in mind also that it is never too early to start branding yourself. Always stand out, be relevant, be consistent, and protect what you want your image to stand for!

What is Your Brand?

On the path to entrepreneurship, one of the questions you will continuously hear is "What is Your Brand". By definition, your brand can be described as the image, design, or feature that you provide that separates your product and service from that of a competitor. This represents the consistent image and perception that you give off to others. As an entrepreneur, artist, or freelance consultant, you will have to identify your personal brand so that you can carve your niche market, and coordinate your efforts to fit the needs of those that needs your goods and services the most. Your brand signifies why consumers love or dislike you based on past experiences. Always focus on building your brand while protecting your overall brand image.

Be Professional

When it comes down to building a solid brand, always make sure you analyze your competition and evaluate what you think helps their brand stand out. Always remember that quality will reflect brand perception. Consumers evaluate the smallest factors when estimating value. The more people respect your brand as superior, the more business you will get and the more people will be willing to pay for your value. For instance, an artist that has a professional image attached to their brand will have a less difficult time getting booked for paid gigs. For instance, if a booking agent contacts a venue and is able to send the decision maker professional quality photos along with a professional bio, videos, and music links with quility recordings, then this artist or band will more likely have more opportunites to get booked and paid over an independent artist who contacts a venue with mediocre photos and video footage, no bio or EPK, and music that sounds like it was recorded on garage band. People have to take you seriously if they want to do business with you, whether you pan on being a DJ, publicist, or any type of freelance professional. Consider getting promotional material such as flyers and business cards to help give your business a professional look.

Identifying Your Brand

When identifying your brand, you must be precise and specific. Find out what you, or your business represents and use that to speak directly to your audience. This can go as far as certain colors you feel represent your brand, certain symbols and images, the principles that guide your brand, and event behavioral characteristics that coincide with your brand. For instance, mogul T.I.P could be branded as a hustler (Grand Hustle Ent), gangster rapper, and actor from Atlanta, Ga. This brand is recognized by consistency and can be identified back when his 1st album was released. Another would be how Whiz Khalifa embraces the stoner lifestyle and Lil Thony boasts about living the lifestyle as a "player". The three mentioned above identified what they where known for, and embraced this to the fans that relate to their brand.

Once you know who you are and what your fans want from you, you are now ready to build your brand. As an entrepreneur always consider using symbols and logos to brand your business. Create something that will stand out and represent your business identity. You want your brand to be noticeable and distinguished. Think about when you watch a Progressive Insurance commercial or an AT&T commercial. As soon as the commercial comes on, the colors or music used in the advertisement will give you some indication to what company your looking at. Advertisers know how important branding is with 15 second radio and television commercials. The human attention span is very short, meaning you have to make your brand stand out to get noticed. Remember that your brand image and professionalism will indicate the value your brand provides. Always aim to brand yourself, even if you are working with another company.